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The consumer defense layer for an AI-profiled internet.

cloak starts where the pain is easiest to feel: checkout. The long-term category is bigger — protecting people from invisible profiling systems that change prices, pressure, ranking, eligibility, and trust before they know they are being scored.

Why investors should care

Privacy tools are too quiet for the AI era.

Most blockers hide in the background. cloak is designed for the moment a person needs leverage: before paying, signing in, accepting terms, or letting a platform read too much intent.

1stcheckout wedge
3product verbs: block, blur, warn
30yconsumer defense category vision
Changelog

Recent proof of motion.

  • Site glow-upDark-mode default, animated aurora system, Framer-style reveal motion, and stronger light-mode header glow.
  • Public information architectureDownload, Waitlist, Investors, About Us, Guides, Blog, and FAQ are now top-level paths without making the footer feel heavy.
  • Guide library sharpenedGuides and FAQ now feel like designed product surfaces instead of a plain archive.
  • Conversion path clarifiedPublic pages now push Download / Waitlist instead of burying users in a demo route.
30-year plan

Start with checkout. End with consumer leverage everywhere profiling changes outcomes.

The big company is not a coupon tool. It is an AI-native defense layer that helps ordinary people stay harder to score, steer, and squeeze across the digital economy.

Now

Checkout defense

Chrome extension for shopping trackers, fingerprint reduction, URL cleanup, and checkout pressure warnings.

Next

Proof loops

Turn every serious beta signal into a receipt: what cloak blocked, what got reduced, and what users asked for next.

Later

Identity defense layer

Expand from shopping into travel, delivery, finance, work, and other decisions where profiling changes outcomes.